My journey began on the creative side of the spectrum, sketching ideas, designing visuals, and exploring how colors, shapes, and stories could speak without saying a word.

 

As a graphic designer and later an art director, I learned how to translate concepts into images that resonate.

 

Over time, my curiosity expanded beyond aesthetics. I became fascinated with how brands think, behave, and connect with people. That’s how I stepped into the role of Brand & Communication Manager at AL-ONE, an audiovisual production company that trusted me not only with creativity, but with strategy. In this role, I discovered that my designer’s mindset wasn’t something to leave behind, it was my superpower. I’ve crafted full campaigns from the ground up, including the complete launch of a feature film: strategy, editorial planning, content creation, copywriting… everything from concept to execution.

 

So yes, it’s not every day you meet a manager who is also a designer. But here I am: a hybrid professional who thinks strategically, creates visually, and brings both worlds together to build meaningful, authentic brand stories.

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My name is Andrea Luciano Licata. Strategically creative. Creatively strategic. Still sane.